In late spring of 2009, the U.S. was roiled by a recession that was teetering on a depression due to a succession of ill-advised decisions made by leaders within the business, financial and political spheres. The previous decade had essentially seen segments of the economy built on the funhouse-mirror model and, by design, few indicators reflected reality. Clarity came crashing to the fore in the fall of 2008, however, when Lehman Brothers collapsed. Unemployment soon soared; through June 2009, when Bible Belt was released, some 744,000 jobs were being lost a month. Home foreclosures, which had been on the rise for some time due to ill-advised loans, saw a similar spike.
While there’s more grist to be milled from the meltdown, the main gist I wish to convey is this: Everyday people were being hurt: Two-income households became one; and one-income households became none. Belts were tightened, and the pocket change that once paid for impulse purchases was redirected to bills. Even those not directly impacted by the economic shift changed their spending habits.
Which leads me back to late spring of 2009 – mid-May, to be specific. One evening, after returning home from work, I found myself leafing through the most recent Rolling Stone, which I subscribed to. In those days, the first thing I did upon opening the magazine was to flip through the review section. One title that caught my eye: Bible Belt, which received three-and-a-half stars. The short review was fairly upbeat, referenced Elton John and the song “Ariel,” and made Diane Birch sound like someone whose music I should check out.
The problem: It was May, and the album wasn’t due until June. There were no sound samples on Amazon. There were no videos on YouTube. But she had a Facebook page, and on said page I found not one, not two, but four complete songs for folks like me to stream. I clicked on the first…
…and was instantly transported. The weight of the day – and, in those days, it was a heavy weight – dissipated, and I knew in that instant that her music would be a part of my life for the rest of my days. I clicked “like” on the page – the 201st person to do so – and then started the next song. “Who is that?” my Diane called in.
I should explain: In those days, my computer was in our apartment’s second bedroom, just off a short hall leading from the dining area to the master bedroom. “Second bedroom” is being a tad generous, however: Due to our packrat ways, by then – 19 years of living in the same space – it had become a glorified walk-in closet, filled with my computer desk and chair, sofa, another desk, three stuffed bookshelves and a half-dozen book-filled milk crates, a dresser, and hundreds upon hundreds (upon hundreds) of CDs scattered about, plus stacks of magazines and…did I mention books? Diane’s desk and computer were down the hall, just off the dining area. She heard what I played; and I heard what she played.
So: “Who is that?” my Diane called in. “I love it!”
I explained how to find the songs on Facebook and, within minutes, she was Diane’s 202nd Facebook follower. I pre-ordered the CD and, once it came into our household, little else was played for the rest of the year. I should mention, we were both well into middle age by then – a time when most folks stop seeking out new sounds. That we found new music as magical as Bible Belt? It was nothing but a miracle…
As I wrote in this Top 5, the album sounds like a lost treasure from the 1970s. Think Carole King, Carly Simon and Laura Nyro, among others, as well as Elton John and Paul McCartney – the melodies are effortless and natural, in other words. At the same time, however, the songs are imbued with a gritty undertow and gospel flourishes, with her vocals coming straight from the church…the Church of Birch, to be specific.
The cratering economy coupled with the myopic music industry, which had been sputtering all decade in response to the digital revolution, assured that she wouldn’t find the success she should have.
Artistic greatness doesn’t always equate with sales, of course, and “greatness” is an awfully big term to toss around. Yet when she played Philadelphia’s World Cafe Live Upstairs on July 19th of that year, said greatness was etched in stone – it was as sublime and sweet a show that we’ve witnessed, one that I still recall with wonder.
Here she is performing “Photograph,” as captured by our Canon digital camera, that very night:
In fact, the only downside to the concert was her failure to play one of my 13 favorite songs from Bible Belt, “Mirror Mirror.”
(That said, her mash-up of Tom Petty’s “You Don’t Know How It Feels” and the Beatles’ “I Got a Feeling” was way cool. I wish I’d recorded it – and the entire show – instead of the song-and-a-half that I captured.)
To wrap up: To my ears, Bible Belt sounds as fresh and new today as it did in 2009, and Diane’s vocals throughout are a marvel. In my life, it’s more than an “essential” listen. It’s a must.
The track listing:
