Posts Tagged ‘PledgeMusic’

PledgeMusic, which began operations in 2009, has gone belly-up.

For those unaware, it was a crowdfunding website that connected indie music artists with fans who provided backing for specific projects. It was a win-win for everyone. The artists weren’t left footing the upfront costs for their projects (no mortgaging the house!) and, if they were smart, priced in a profit for themselves. Fans, for their part, scored new music plus, if they chose, nifty premiums – everything from autographed items to pay-to-order cover songs to house concerts to a chunk of an artist’s hair. They also gained access to an online diary that chronicled the project via posts and audio/video uploads.

The PledgeMusic model had artists receiving 85 percent of their raised funds through two payments over the life of a given project, with the company deducting its portion – 15 percent – from the second. There’s also this: The site’s terms and conditions says that “Monies collected by PledgeMusic for a Campaign will be held on account for the Artist.” That infers, at least to me, that the money raised by each artist was segregated from the company’s operating funds, and perhaps that was the case at first. Over time, however, it appears that Pledge dipped into the 85 percent supposedly earmarked for the artists, though why we don’t know. What we can say for certain: Payments to artists were delayed. And delayed again. And, finally, stopped altogether. 

PledgeMusic is now expected to enter bankruptcy, perhaps as soon as this week. The money sent in by fans to support specific artists will likely go to the company’s creditors, whoever they may be, and not the artists themselves. I’ll leave it to others to expound on and investigate the whys and wherefores of the company’s stumbles, and instead state the obvious: There’s no coming back from it.

And while Kickstarter, IndieGoGo and other crowdfunding sites remain, PledgeMusic’s absence will be felt – at least for me. I found it, by far, the most user-friendly. It’s always where I began my searches for new or established artists to support.  

The first PledgeMusic project I backed was in 2011, when I signed on for the Juliana Hatfield album that became There’s Always Another Girl. In the years since, in addition to signing on for Juliana’s additional Pledge projects (and the Blake Babies), I backed a variety of other artists, including (but not limited to) 10,000 Maniacs, Josh Rouse, Garland Jeffreys, Rickie Lee Jones and, most recently, Church of Birch pastor Diane Birch, whose plate-passing campaign came in 14 percent above her goal just as PledgeMusic began suspending payments to artists.

So, for today’s Top 5: RIP PledgeMusic (aka Songs from PledgeMusic Albums I Helped Fund).

1) Juliana Hatfield – “Taxicab.” This driving tune – which is made for listening to while speeding down the highway – hails from Juliana’s under-rated There’s Always Another Girl album, which began life as “Juliana Hatfield New Album” on PledgeMusic in 2011.  

2) Garland Jeffreys – “Is This the Real World?” Garland’s 2013 Truth Serum album was highlighted by quite a few songs, but this one is – hands down – my favorite. One listen and, trust me, you’ll be hooked.

3) Rickie Lee Jones – “Feet on the Ground.” That artists such as Juliana, Garland and Rickie Lee had to turn to PledgeMusic says all one need know about the state of the music industry circa the 2010s. This song is one of the highlights from her 2015 Other Side of Desire album.

4) The Stone Foundation – “Next Time Around.” The British soul/R&B band’s Everybody, Anyone album was one of my favorites from last year. Absolutely addictive. And this tune is a stone-cold classic.

5) Diane Birch – “Stand Under My Love.” Diane’s 2018 PledgeMusic project reached its goal, only to have the money swiped from her collection plate. So I’m reaching back to this insta-classic tune from her 2016 EP, Nous. In another era, it would have been a huge hit.

(If you like it, head over to Diane’s BandCamp page and buy the EP.) 

As we prepare for our move, one of the things we’re doing is shearing the fleece from lives – aka downsizing. As I may have written before, while we’ve always thought of ourselves as collectors, some might call us packrats or hoarders. Regardless, we’re now in the process of moving past such labels. Most of our CDs and LPs have left the building; and, in the days and weeks ahead, most of our books will, too, along with the many silly knick-knacks we’ve picked up through the years – Keith Olbermann bobblehead, I’m looking at you!

One of the (many) other things I’m parting ways with: my HP desktop computer, which I’m giving to a friend. (I can count on one hand the number of times I’ve booted up it since buying a MacBook Pro in 2014.) So I spent a chunk of Saturday transferring files – mostly photos – to an external hard drive. Those were the nascent days of the iCloud (for us, at least), so I hadn’t seen most in years – and, surprising no one who knows me off-line, most are of my cat. Many of the others are from concerts, the quality of which denigrate the further away from the stage we were.

There are plenty of concert videos, too, though the best clips found their way to my YouTube channel. Also in the mix: a few webcasts, which I recorded by  pointing the iPod Touch at my computer monitor.

Anyway, this gem – the first of in a “From the Archives” series – dates to August 10, 2013, when Juliana Hatfield streamed a webcast for folks who pledged on her third PledgeMusic album, Wild Animals.

I rarely discuss matters of faith, but – when or if pressed – will confess to membership in the cross-denominational Church of Birch, whose charismatic prelate turns on the light of love and salvation in her melodic testimonies.

I’m speaking of singer-songwriter Diane Birch, of course.

Yesterday, she unveiled a PledgeMusic project. One could say she’s passing the donation plate to fund her next album, and promising a plethora of cool premiums in return. I pledged last night, though not for the premium I most desire – a cover song of my choice. That clocks in at a reasonable $400; if not for our impending move, and the upfront costs that will entail, I’d have clicked on it without a second thought. (Instead, I’m settling on the dream journal and USB thumb drive of demos.)

The Pastor Birch has a knack for turning the songs of others into her own. The first time we saw her live, in July 2009, she turned a fun rendition of Tom Petty’s “You Don’t Know How It Feels” into a way-cool moment by linking it with the Beatles’ “I Got a Feeling.” The second time we saw her, in 2010, it was a Hall & Oates song – “Rich Girl,” I believe. And in-between those two shows, on French TV, she turned in a mesmerizing spin of Gossip’s “Heavy Cross” that spliced in a little Screamin’ Jay Hawkins…

Which leads to today’s Top 5: Songs I’d Pay Diane Birch to Cover (If I Had the Cash)… 

1) Carole King/Gerry Goffin – “Up on the Roof.” My first choice. Simply put, it’s one of the greatest songs ever written…and Diane would send it into the stratosphere. Here’s Dusty Springfield’s take on it…

2) Laura Nyro – “The Sweet Sky.” My Diane’s first choice would be this deep cut from Laura Nyro’s 1978 Nested album.  (That’s Felix Cavaliere of the Rascals on electric piano, by the way.)

3) Paul Weller – “The Soul Searchers.” From Weller’s recent five-star album, True Meanings, this song is perfect fit for DB. I think she’d do wonders with it.

4) Neil Diamond – “Holly Holy.” DB would slay this stirring stream-of-consciousness song. It’s perfect for her.

5) Sandy Denny – “I’m a Dreamer.” Recorded for Sandy’s final studio album, Rendezvous, in 1977. Here’s an alternate take from the Notes and Words box set. (It’d go doubly well with DB’s own “Stand Under My Love.”)

And two bonuses…

6) Karla Bonoff – “Someone to Lay Down Beside Me,” which was recorded by Linda Ronstadt for her 1976 Hasten Down the Wind album. 

7) Style Council – “Shout to the Top.” I realized, looking at the first six picks, that I’d leaned hard on mid-tempo tunes. Here’s a remedy…and what a remedy!

When Juliana Hatfield and the Three reunited in 2015 to record the album that became Whatever, My Love, they funded themselves via PledgeMusic. There was a cornucopia of cool premiums, from autographed CDs and photos to musical instruments, but what I’d hoped to snare—the soundcheck/concert tickets—sold out before I got there.

In years past, for other JH projects, I’d walked away with some autographed posters (including the one above, which shares a corner in my den with an autographed Susanna Hoffs poster) and other neat things, including the download-albums God’s Foot Demos, Live Nuggets and Live at Maxwell’s. I also did a 20 Questions. To me, it was and is less about what I bought and more about the music – as in, her new music. (Which is why, if you’re reading this, be sure to buy her 2017 release, Pussycat.)

Anyway, for the 2015 PledgeMusic outing, she offered up her “diary” of a momentous year in her life: 1993. That was when she recorded and released her major-label debut, Become What You Are, and toured in support of it; and pledging for it was a no-brainer for me. The “diary” is actually four-and-a-half pages on a legal-sized notepad – and an interesting read, especially when she gets to pressing the flesh in July and August:

“…I always thought the work was writing great songs and playing them with feelings. No, it’s more than that – I’m expected to give a little piece of myself to everyone until I feel drained of all vigor and individuality. I’m expected to be pleasant and witty while answering the same dumb questions twenty times in one day. I feel like a piece of meat, prodded from one pen to the next. But I’m confused because all the while, I’m grateful there are people who play my records and support what I do. I’m amazed and so lucky that I can make music for a living. I just have to remember that.”

Unfortunately, legal-sized paper is a few inches too large for my scanner. So I’ve chopped the pages in half. Here’s Juliana’s 1993…