On Tuesday, I picked up Nolan Gasser’s Why You Like It: The Science & Culture of Musical Taste. Gasser is the chief architect of Pandora Radio’s Music Genome Project (MGP), which shapes the Pandora experience, and the book – which delves into the whys and wherefores of musical taste and preference – is intriguing.
The MGP, for those who haven’t heard of it, is the underlying data map that guides Pandora Radio’s algorithm, which is what creates the personalized listening experience. Instead of stitching together discordant songs and leaving the listener frayed from the stylistic jujitsu, the algorithm links songs based on matches within their individual data maps and user feedback. If you like A, odds are you’ll like B, C, D and E, with your thumbs-ups and thumbs-downs further weighting the music matches and nixing the mismatches.
Or something like that.
Until this week, I never opened Pandora’s box. So, for research purposes, on Tuesday I launched a station by selecting Neil Young’s “Heart of Gold”; Led Zeppelin’s “Stairway to Heaven” and Marshall Tucker Band’s “Can’t You See” followed and, honestly, that bored me enough to shut down the experiment in its tracks. Yesterday morning, however, I tried again and launched another station built upon one choice: the Bangles’ “If She Knew What She Wants.”
In total, I listened for about four hours and then, this morning, returned to it and listened for about three more.
The total: 85 songs (give or take). On Thursday, I gave a thumbs-up to tracks I liked, thumbs-down to others, and let others play through without any reaction, as my hunch is that’s how many listen. On Friday, I only gave thumbs-ups, as flipping back and forth between browser windows gets old. Aside from a few interruptions from my feline, I kept track of the songs.
Now, back in the day, if I’d made a tape (using the requisite Maxwell XLII-S cassettes, of course) that began with the Bangles, I’d have included a few fellow Paisley Underground acts, such as the Three O’Clock and Rain Parade, an influence or two – the Beatles and Beach Boys – as well as, perhaps, the Plimsouls. I’d have made room for a few of the jangle-pop acts that followed the Bangles, too, such as the Blake Babies, Belly and Matthew Sweet, and added a few neat mixes – maybe Suzanne Vega’s “In Liverpool” going into the original version of “Going Down to Liverpool” by Katrina & the Waves (or ending Side A with one and opening Side B with the other).
Likewise, I probably would have included the original Simon & Garfunkel version of the Bangles’ 1987 hit:
I may or may not have included the Go-Go’s, but if I did, I would have located my copy of Sid & Susie’s Under the Covers Vol. III collection and matched whatever song I chose (“Capture the Light,” maybe) with “Our Lips Our Sealed” as sung by the Susie in question, Susanna Hoffs. Or, if I had access to a bootleg of it, this cool version (from January 2016) of Susanna and Belinda Carlisle singing it together…
(I always liked to include “rarities” on my tapes.) Rainy Day, the one-off Paisley Underground collective, would have found its way onto the collection, too. I’d also stretch beyond the past, including Jade Bird’s rendition of “Walk Like an Egyptian”…
.. and Molly Tuttle’s “Light Came In (Power Went Out),” which possesses a power-pop sensibility…
…as well as this First Aid Kit song, “Nothing Has to Be True” (from their 2018 Ruins album), which would make a great closing track.
What Pandora returned, however, was predictable, though – by and large – enjoyable. On Thursday, it stuck tight to the ‘80s and Bangles, Cyndi Lauper, Go-Go’s, and Belinda Carlisle, while making room for Madonna and Berlin, as well. The biggest surprises were Bryan Adams’ “Summer of ’69” and singer-songwriter Vance Gilbert’s “Twice Struck,” as both were stylistic mismatches. Quarterflash and Pat Benatar tunes were odd inclusions, too, as they they trade more in the AOR sound than jangle-pop. Pandora’s “Discover” mode, which I suppose delves deeper into the musical genomes, turned up the Motels, Tracey Ullman and Rachel Sweet, but not – as I imagined – Jules Shear or Big Star.
Friday morning, it was more of the same, though the circle expanded to include solo tracks from Susanna Hoffs (including, surprisingly, one song from her delightful 2012 album Someday) and Jane Wiedlin (of the Go-Go’s), plus some not-quite-the-same songs from Whitney Houston and Bonnie Tyler.
All of which is to say, after seven hours of listening, the Pandora formula seems more geared to making matches based on the chart hits from a particular era and not from the overall music of the era. That said, as the songs came and went, the playlist did dig a little deeper. Susanna Hoffs’ version of Lulu’s “To Sir With Love,” for instance, was a welcome delight…
.. and on a homemade mix I would’ve followed it with a track from Lulu herself because she is far more than Babs, the character she played in the film To Sir With Love:
But, again, such connections seem – at this stage of the listening experience, at any rate – to be beyond Pandora’s purview. Instead, it seems aimed more at casual music fans and/or folks who just want something playing in the background while they work. I have an open mind, however, so will continue with my Bangles channel to see whether it expands its reach, treads water, or retrenches. (I.e., expect the occasional update in the months ahead!)
Here’s my entire Bangles station experience:
Thumbs-Up or No Reaction (Thursday & Friday):
Bangles – If She Knew What She Wants
Cyndi Lauper – All Through the Night
Go-Go’s – Our Lips Are Sealed
Belinda Carlisle – Heaven Is a Place on Earth
Bangles – In Your Room
Go-Go’s – Vacation
Bangles – Eternal Flame
Madonna – Material Girl
Cyndi Lauper – Time After Time
Go-Go’s – Head Over Heels
Belinda Carlisle – If Heaven Was a Place on Earth
Blondie – One Way or Another
Berlin – Take My Breath Away
(switched to “Discover” mode)
Motels – Only the Lonely
Susanna Hoffs – Falling
Tracey Ullman – (Life Is a Rock) But the Radio Rolled Me
Rachel Sweet – I Go to Pieces
Jane Wiedlin – Rush Hour
Suzi Quatro – Too Big
Susanna Hoffs – Grand Adventure
Rachel Sweet – B-A-B-Y
The Motels – Suddenly Last Summer
Jane Wiedlin – Give
Bow Wow Wow – I Like Candy
Girlschool – Yeah Right
Romeo Void – Never Say Never
David Wilcox – Out of the Question
Susanna Hoffs – Darling One
The Motels – Remember the Night
Jennifer Paige – Crush
(back to regular mode)
Bangles – Manic Monday (Extended)
Cyndi Lauper – True Colors
Go-Go’s – We Got the Beat
Eric Carmen – Hungry Eyes
Pat Benatar – Love Is a Battlefield
Bangles – Hazy Shade of Winter
Madonna – Open Your Heart
(Friday:)
Bangles – Walk Like an Egyptian
Cyndi Lauper – Girls Just Want to Have Fun
Madonna – Like a Prayer
The Motels – Only the Lonely (Re-recording)
Bangles – Waiting for You
Susanna Hoffs – To Sir With Love
Belinda Carlisle – Circle in the Sand
Soft Cell – Tainted Love
The Bangles – Something That You Said
Madonna – Angel
Cyndi Lauper – Iko Iko
Pat Benatar – Hit Me With Your Best Shot
The Bangles – Walking Down Your Street
Blondie – Call Me (Original Long Version)
Jane Wiedlin – One Heart One Way
Susanna Hoffs – Beekeeper’s Blues
Cyndi Lauper – She Bop
Madonna – Crazy for You
Belinda Carlisle – Mad About You
Pat Benatar – Heartbreaker
Blondie – Heart of Glass
Cyndi Lauper – True Colours
Go-Go’s – Vacation
Whitney Houston – I Wanna Dance With Somebody
Belinda Carlisle – I Get Weak
Madonna – Into the Groove (Remix)
Bonnie Tyler – Total Eclipse of the Heart
Pat Benatar – Invincible
Belinda Carlisle – Leave a Light On
Blondie – The Tide Is High
Susanna Hoffs – My Side of the Bed
Modern English – I Melt With You (Re-recorded version)
Roxette – Listen to Your Heart
Duran Duran – Hungry Like a Wolf
Go-Go’s – Head Over Heels
Eurythmics – Sweet Dreams
Susanna Hoffs – Always Enough
Prince – When Doves Cry
Thumbs-Down (Thursday only):
Bryan Adams – Summer of ’69
Debbie Gibson – Only in My Dreams
E.G. Daily – Waiting
Whiteout – Thirty Eight
Kate Pierson – Throw Down the Roses
Frida – I Know There’s Something Going On
Mental As Anything – Apocalypso
Quarterflash – Take to to Heart
Vance Gilbert – Twice Struck
The Old Grey Cat 
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